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19/10/2010

The Utah Honda Dealers Association Announces Honda CR-Z Stealing the Spotlight

The Utah Honda Dealers Association announces the recently released Honda CR-Z is stealing the spotlight from Times Square, New York to Austin, Texas.

Mesa, AZ (Vocus) October 5, 2010

announces the recently releasedis stealing the spotlight from New York City to Austin, Texas. The American launch celebrated with a take-over of Times Square using 3-D technology, Honda attracted over 250,000 people to the event including their target demographic of young males. The launch made headlines, but this is just a first for the CR-Z cross-country debut.

October 8-10 the CR-Z will make a second appearance at the Austin City Limits Music Festival. Honda is an Eco-partner with the festival and will sponsor one of the main stages. As well, their full line of hybrid cars will be on display.

January 1st, Honda will be the Presenting Sponsor of the Tournament of Roses in Pasadena, CA. With millions of viewers tuned in on July 1st, the Honda float to launch the parade. Honda has had a fifty-year relationship with the Tournament of Roses. This year, Honda will help the Tournament of Roses focus on reducing their carbon footprint.

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